GTA survey shows business good in 48% of establisments
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The Gozo Tourism Association has recently conducted its third survey for 2011 amongst its members, coming from the following sectors: Hotels, self catering accommodation establishments, Restaurants, Diving, transport services, tourist attractions as well as DMCs and tour agencies. Questions asked by the GTA were related to the Gozitan tourist establishments’ performance during the third quarter of 2011 in these respective categories.
The GTA said that 48.1% of respondents termed the performance of their establishment during the third quarter of the year as ‘good,’ while 46.3% qualified their business performance as ‘fair.’ Few establishments, representing 5.6% of those who replied, declared that the third quarter’s performance was ‘very good.’
When asked how the business performed during the third quarter of 2011 when compared to the third quarter of 2010, The GTA said that “37% of the respondents classified their business performance as less than last year’s, while 42.6% declared that the establishments’ performance was on the same footing of 2010. 20.4% declared that the going for July to September 2011 quarter, was in fact ‘ better’ than that from July to September 2010 quarter.”
“Another issue covered by this survey was connected with the performance of domestic market within this third quarter of 2011 period. This market has become generally known as a good sustainer of the Gozitan touristim sector and is thus well welcomed by all operators. This year’s third quarter’s performance was rated as ‘bad’ by 17.6% while nearly half of respondents, 47.1%,declared their establishments’ performance as ‘fair.’ The domestic market performance was classified as ‘good’ by 29.4%, while 5.9% of respondents stated that it was very good, the GTA said.
In this survey the Gozitan tourism establishments were also asked by the GTA to rate the effect on their business by the domestic market during the third quarter of 2011, when compared to the third quarter of 2010. “Almost 53% stated that the effect was on an ‘equal footing,’ while 9.4% rated the effect of the domestic market on their performance as ‘better’ than that for 2010,” the GTA continued, “on the other hand 37.7% termed the effect of the domestic market as less than same quarter of 2010. When asked about the foreign market’s effect on this quarter’s performance 14.8% of participants rated the business performance as ‘bad’, while 44.4%,declared their establishments’ performance as ‘fair’. The foreign market performance was classified as good by more then a third 37 %, while 3.7% of respondents stated that it was very good.”
The Gozitan tourism establishments were also asked to rate effect on their business by the foreign market during the third quarter of 2011, when compared to third quarter of 2010. The survey showed that “almost 38.9% stated that the effect was on an ‘equal footing,’ while 16.7% rated the effect of the foreign market on their performance as ‘better’ than that for 2010. On the other hand 44.4% termed the effect of the foreign market as less than same quarter of 2010.”
Finally the Gozo Tourism Association members were asked to assess their revenue during the third quarter. The Association said that “11% of survey respondents stated that their business revenue was ‘bad,’ 55.6% declared that it was ‘fair,’ while 33.4% of respondents answered that it was ‘good.”
The GTA concluded, that “while thanking its members from all sectors of the tourism industry on Gozo for their encouraging participation in this survey, the Gozo Tourism Association confirms its intention of holding such surveys on a quarterly basis in order to get periodical snapshots of prevailing trends within the Gozitan tourism scenario.”