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Employer Branding and Digital Transformation for Gozitan businesses

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Employer Branding and Digital Transformation for Gozitan businessesThe Ministry for Gozo, in collaboration with the company Anchovy, organised an information session for Gozitan businesses on Employer Branding and Digital Transformation.

Minister for Gozo Justyne Caruana, said that these types of courses are necessary for businesses that are preparing to expand their operation by advertising their products on the internet and through social media.

She said that the changing culture is making it much easier for a customer to purchase though online sites from the comfort of their own home.

It was explained that, through seminars such as this, an overview will be presented to Gozitan business operators in order to create their platforms and become known to consumers.

Dr Caruana pointed out that the Ministry is committed to help Gozitan businesses continue to expand their operations. She added that there are currently several ongoing discussions with enterprises from various fields related to information that have shown an interest to start operating in Gozo.

Zack Borg, the founder of Anchovy, elaborated on the topic and the important role of information in the digital world and business. He emphasised the fact that any business, large or small, must understand the effects that this topic is having in a globalised world.

Photograph: MGOZ/George Scerri

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