Health claims on food labelling and in advertising, for example on the role of calcium and bone health or vitamin C and the immune system, have become vital marketing tools to attract consumers’ attention. Therefore EU consumers expect accurate information on products they buy, in particular on the health claims the products may put forward.
A list of 222 health claims has now been approved by the European Commission. This list is based on sound scientific advice, will be used throughout the EU and will also help to remove misleading claims from the market before the end of the year.
John Dalli, Commissioner in charge of Health and Consumer Policy, said, “This decision is the culmination of years of work and marks a major milestone in regulating health claims on food. The EU-wide list of permitted health claims will be available on-line and will allow consumers everywhere in the EU to make an informed choice. Non-scientifically backed claims will have to be removed from the market after a short transition period.” The list also provides legal clarity to food manufacturers on the health claims they can or cannot make. The administrative burden will also be reduced, since all enforcement authorities will from now on be able to rely on one list of authorised health claims and their conditions of use to verify if a claim is misleading or not.”
Commissioner Dalli added, “Some work remains to be done and the Commission – with the needed scientific background – will now focus on concluding its work by tackling those claims which are still under consideration.”
Claims for which the authorisation process is complete will be listed in the Union Register of nutrition and health claims made on foods, as required by Regulation (EC) No 1924/2006 on nutrition and health claims made on foods. This Union Register is an interactive database and is on the Commission’s website.
Food manufacturers will have a period of 6 months to adapt their practices to the new requirements. As from the beginning of December 2012 all claims that are not authorised and not on hold/under consideration shall be prohibited.
The list adopted by the European Commission contains 222 claims, representing nearly 500 entries from the consolidated list. More than 1600 of these entries will not be authorised. For the rest, the authorisation process is in the process of being finalised. It is the responsibility of the Member States’ authorities to enforce the rules on health claims.