The Malta Hotels and Restaurants Association has said that it welcomes the news that for the second year running Malta International Airport is waiving the landing fees to all airlines throughout the winter months to help keep costs low and stimulate traffic during the low season.
The Association added that this is certainly a step in the right direction which should encourage all parties to see how each can also contribute further to make Malta more competitive during the winter period, especially since the market continues to become ever more price sensitive.
The MHRA pointed out that the winter period is a very tough period for all stakeholders of the tourism industry and a collective effort to stimulate more business to Malta can make a positive difference.
It said that it is traditional that Hotels reduce their prices to rock bottom levels throughout most of the loss-making winter months in an effort to generate more business, as this help them to remain open. Airlines generally do the same and so do a number of other services providers of the industry, the Association added.
The MHRA concluded by saying that it has over the years encouraged Government to do the same by applying discounted rates on state charges, such as utility rates or similar, or by way of introducing incentives that can ultimately help hotels and restaurants become more competitive and stay open throughout the winter months. Such incentives would have widespread benefits and would enhance employment levels.
In this light the MHRA said it encourages Government to find ways of supporting Hotels and Restaurants throughout the winter months.