Members of the Malta Tourism Authority’s Sports Tourism section were in the west coast of Sicily last week to participate in the 4th Edition of the San Vito Lo Capo Rock Climbing Festival, held between the 10th – 14th October.
The several excellent climbing sites in Malta and Gozo were heavily promoted throughout the festival, among the many local and international climbing enthusiasts attending. During the Rock Climbing festival the MTA also launched a new and dynamic promotional feature on rock-climbing in the Maltese Islands.
The video, which was very well received, is the first one of its kind to be produced in relation to the rock-climbing product on offer in Malta and Gozo: A sport and activity that is growing extensively in popularity, especially in central and western Europe.
The production, commissioned by the MTA, is to be used extensively over the coming weeks and months to promote rock-climbing in Malta internationally, especially through social networking sites.
The full production will be available on www.visitmalta.com [1] in the next few days.
Since 2005, the Malta Tourism Authority has embarked upon a number of joint initiatives, together with the relevant climbing associations, with regards to both the enhancement of the product as well as the overseas promotion of rock climbing in Malta and Gozo. One such initiative has been the bolting project, which so far has created over 400 new climbs in 25 sites around the islands.
Link to promotional video (teaser) : http://www.youtube.com/watch?v=cfUf2kfYY5A&feature=youtu.be [2]