This week, popular TV channel ITV Choice which is available on the Melita XL package launched its new modern unifying brand identity.
The new branding aligns the channel more closely with its parent company ITV, who rebranded earlier this year and is linked to the company’s overall Transformation Plan.
Melita said that the newly renamed ITV Choice “strengthens the channels brand identity, and reflects its proposition as a premium broadcaster, offering first run drama and entertainment, fresh from UK schedules.”
ITV Choice is available on the Melita TV XL package channel number 309.
1 Comment To "ITV Choice launches its new modern brand identity"
#1 Comment By Peter Wilson On March 30, 2013 @ 3:50 pm
Its the same old repeats though, same thing over and over again. I have lost count of the number of times we are subjected to the same programe over 7 days.