Air Malta has refreshed the front-page of its website www.airmalta.com to a new modernised state-of-the-art shopping window. The site is now easier to navigate and offers additional functionality and services to customers presenting the best personalised real-time deals depending on the customer's location.
The airline said that with its new minimalistic design, the homepage is now focused on completing bookings in an easier manner and presents customers with the best fares on offer.
Commenting on this launch, Ursula Silling, Air Malta's Chief Commercial Officer said, "we are very excited to re-launch our website. The aim of this project was to offer a simplified yet more efficient platform to enhance customer experience and make travel with Air Malta easier and more convenient."
"Our website is like our flagship store where clients can browse to find our best offers and the widest selection of travel opportunities. The new site follows an extensive review of the online purchase process with a view to make it simpler and faster. We aimed to have a clearer navigation menu and personalisation of the user experience by featuring content targeted at specific users," added Ms Silling.
"These are only the first steps. We are working on further web improvements. Our new re-design makes mobile and web check-in easier and further enhancements in this regard will be made in the coming weeks," said Ms Silling.
The site is available in seven languages (Maltese, English, German, Italian, French, Russian and Dutch) while the settings change based on the user's browser language preferences.