The Floyd Campaign is a philanthropic initiative to help cats and dogs in need. This campaign is managed by Pink Panther Productions and Borg Cardona & Co Ltd. During the first year, in 2014, The Floyd campaign raised a total of Euro 10,550.00.
Funds were distributed among animal shelters in Malta and in Gozo at the Gozo SPCA, as well as registered cat feeders. Funds are paid by Borg Cardona with great help from their main sponsors.
The campaign is still on and so far, the company has already donated a total of €9460.30 in the Floyd Campaign Fund. The aim of this campaign is to improve animal welfare in general especially the well-being of cats and dogs currently residing in sanctuaries and shelters and other stray cats and dogs which are found abandoned in the streets.
When buying one of a range of products which have The Floyd Campaign sticker, automatically a contribution of 5 cents is made for every kilo purchased. The donation is paid by the sponsors at no extra cost to the customer.
The organisers of the campaign urge all those who have animal welfare at heart to support and help the purpose of the Floyd campaign by spreading the word and by buying the products with The Floyd Campaign sticker when buying pet food and cat litter for pets.
The campaign is organised and supported by Borg Cardona & Co. Ltd in collaboration with Royal Canin, Biokat's Cat Litter and Lindo Cat Litter.