Air Malta is undertaking a major UK trade awareness campaign during the months of April and May. The Maltese airline is visiting over 900 corporate and leisure travel agents in the UK during a trade road show across various cities.
A 16-strong team of Air Malta 'Ambassadors' is visiting independent travel agents in the key airport catchment areas of Heathrow, Gatwick, Birmingham, Manchester, Exeter, Bristol and Cardiff meeting agents to explain the airline's products and services and flight schedule.
The team is also sharing timetable updates and distributing point-of-sale materials and giveaways. Agents are also being invited to enter a short survey will also be entered into a competition to win a free 4 night summer holiday to Malta including return flights.
Commenting on this initiative Alex Savona, Air Malta's Regional Market Manager said, "with up to 36 flights a week to/from the UK this summer, Air Malta is the best value airline to travel to the Maltese Islands. The increasingly popular Mediterranean islands are winning more short break visitors than ever as more frequent flights and an increasingly sophisticated UK travelling public discovers that there's a lot more than just sun and sea in Malta."