Transport Malta has launched a new campaign, inspired by the Christmas season, with the aim to bring out “our best self on the road.”
It said that, sometimes our driving, or the driving of others brings out the worst in us. Christmas time, on the other hand is primed to bring out the best.
The aim of the campaign is exactly that, to remind drivers to disseminate the spirit of Christmas on the road. Transport Malta said that, “as we are mindful of others, other family members, friends and even people in need, during this period, we should also be mindful of the other road users.”
A video, inspired by Charles Dicken’s immortal novel, A Christmas Carol, has been produced by TM.
The original novel tells the story of Ebenezer Scrooge an incorrigible miser who receives a visit from three ghosts that show him his real self and the effect he has on those around him, inspiring him to change his ways.
TM said that in their story,” the miser, or the indelible schmuck – is Charles, a reckless driver. A ghost pays him a visit in his own car following a stint of delinquent driving, in the hope that he, together with a number of Maltese drivers, whose etiquette on the road is severely lacking, change their ways.”
“During the Christmas period, everyone is gentler, kinder, more mindful of those around him. We celebrate together, exchange gifts and greetings.” Transport Malta added that it hopes that this spirit of Christmas, can also descend on our roads.
“And as the Christmas period hopefully inspires us to be more mindful for others throughout the rest of the year, with some effort, we can stick to this caring attitude on the road all year as well,,” it said.
“We appeal to each and every driver on the road, every rider, every cyclist and every pedestrian to be mindful, caring and respectful on the road.”
Transport Malta concluded, “let’s make our interactions on the road more pleasant, it is us, after all, who will gain most, a more pleasurable commute, less chances of an accident and we’ll even get there faster.”