The successful campaign run by HSBC Malta linking the planting of a tree for every download of the new mobile banking app has led to Nature Trust Malta planting its first 100 trees at Chadwick Lakes.
The bank has pledged the donation of 2,000 trees which will be planted across the Maltese Islands during 2020.
Launched last October [1], HSBC said that the new app which is available to download for free from the App Store and Google Play offers a simpler login, is easier to use and offers the ability to transfer money to third-parties without the use of the Secure Key.
Dan Robinson, Head of Retail Banking and Wealth Management said, “Our customers have responded very positively to our new mobile banking app and we have managed to reach our target of 20,000 downloads in a few short weeks.”
“It is very encouraging to see companies like HSBC using environmental incentives to promote their products and even more encouraging to see the public respond so positively to this type of initiative,” said Vincent Attard, Executive President of Nature Trust Malta. “We continue to work tirelessly to protect and enhance our natural environment and HSBC’s contribution of 2,000 more trees will be a great boost to our efforts.”