1 comment.Malta Film Commission targeting the Indian market in 2017
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The Malta Film Commission is taking the industry to a different level and is now targeting the Indian market.
It said that intensive advertising campaigns across the various film markets have ensured that Gozo and Malta gain a place on the international film production scene. Having strengthened Malta’s visibility in the US, Canada, Europe and Russia, the Malta Film Commission is now aiming to secure new important but challenging markets. It is for this reason that following 2016’s drive in China, in 2017, the Film Commission is now targeting India.
A delegation from the Malta Film Commission attended a prominent Indian film market in Mumbai. Held over three days, the market provided the film commission with a platform to reach hundreds of potential film producers attending the prestigious event.
India has a very strong film industry and gaining a foothold in this market would provide the Malta Film Commission with access to one of the largest Film Industry in the world, it said.
The Malta Film Commission said that its efforts in India are also being supported by the High Commission in New Delhi, particularly High Commissioner Stephen Borg who was instrumental to secure a number of meetings with high calibre production companies.
Minister Edward Zammit Lewis said that the recent marketing initiatives of the Malta Film Commission are delivering tangible results. “Malta could benefit hugely when it features in Indian productions not only due to the investment in the local film infrastructure but also in promoting Malta’s beautiful locations as touristic destinations.”
Photo shows a behind the scenes shot from the filming of Vinnaithaandi Varuvaayaa a 2010 Tamil musical romantic drama film directed and written by Gautham Vasudev Menon.
Maltese are in India in a big way. Hope Maltese do not set up in India the type of business they are/were in Soho,London? India perhaps needs to be careful on that. India has no interest in Malta exhibited by not a single Indian diplomat based in Malta. The Indian interests in Malta are looked after by a Maltese car dealer. Reflects clearly that India has no interest in Malta. Maltese should be looking at UK/EU for business and not a country like India that is not bothered about Malta. Perhaps India needs to increase Visa fees much more than they are at present to discourage these one sided interests..