Heritage Malta has launched a new brand identity which includes the new slogan ‘Part of Us’ and a new logo inspired by Maltese stone and traditional local craft known as ‘tberfil,’ as well as a completely revamped website.

The new logo summarises “concisely what the agency stands for,” it said. The middle space, forming the letter ‘H’ refers to the intangible heritage of the Maltese islands. The top part of the logo symbolises the historic sites on land, while the lower part represents our underwater heritage. The logo retains its form even if rotated.

Heritage Malta explained that the slogan ‘Part of Us’ was chosen because Heritage Malta “firmly believes that the cultural inheritance passed down to us, both tangible and intangible, is our collective responsibility as a nation. We must all do our part to safeguard it and leave it to our successors in a better state than we found it.”

As part of the celebrations for the launch of Heritage Malta’s new brand identity, other events will be held throughout June, which will be provided in the next few days.

These will include a special open day at various Heritage Malta sites and museums in Valletta and an exhibition of artefacts spread across museums and sites in Malta and Gozo.

Using recycled material for the setup, the agency said that it will also strengthen its commitment to environmental sustainability through this exhibition.

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