BOV SmartPay, a new brand identity that brings together its merchant payment solutions under one unified name, has been launched by Bank of Valletta.

The Bank said that the introduction of BOV SmartPay marks a renewed focus on supporting businesses with cutting-edge, flexible, and secure payment solutions tailored to today’s evolving market.

It explained that BOV SmartPay streamlines the Bank’s merchant services into three key solutions. The ePOS system provides businesses with secure and reliable in-store card payment terminals, ensuring efficient and seamless transactions. The e-commerce gateway enables businesses to accept digital payments online, supporting the growing demand for online shopping. The BOV MobilePOS solution, launched last year, offers a portable and flexible payment system, allowing businesses to process transactions anywhere using their mobile phone.

Chris Degabriele, Head of eBanking at Bank of Valletta, described BOV SmartPay as a transformation in how the Bank supports businesses in the payments space.

As part of this renewed focus, the Bank said it has introduced a dedicated BOV SmartPay page on BOV.com, where businesses can easily find detailed information on the different merchant services. This page also provides online forms to apply for new applications and ancillary services. A dedicated merchant support team is now in place to provide faster response times and tailored assistance, further improving customer service.

Roderick Armeni, Lead – Business Generation & Sales at eBanking, highlighted the advantages for businesses. “Payment trends are evolving, and customers now expect smooth, cashless transactions. With BOV SmartPay, businesses can offer a seamless experience across multiple payment channels, whether in-store, online, or on the go. This is about giving our merchants the right tools to grow and thrive in a digital-first economy.”

For more information about BOV SmartPay, please visit www.bov.com or contact the Bank’s merchant services team for assistance at smartpaysales@bov.com

Photo: BOV

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