The National Youth Council (KNZ) launched their new logo in an activity held last Saturday at the KSU Common Room. The winning Logo was selected through a Logo Competition organised by the KNZ as part of the rebranding process, launched during last October. Mr. Edward Said, President, said that the KNZ have been working on a process of rebranding with the aim of modernizing the council’s structure and image. This rebranding aims to facilitate the council’s work and to attract more youths to KNZ, a main representing body for youths.

Ms. Priscilla Muscat, Public Relations Officer, stated that the aim of this Competition was to change the logo with one which is more applicable and relative to KNZ’s work and purpose and also to attract more youths to stimulate them to take an active role in the council’s rebranding, in fact the competition attracted several students from the UOM, MCAST and students from sixth forms. In this way youths had the chance to be proactive and to make a difference in the KNZ’s image and identity.

The winning design was designed by Matthew Spiteri, an MCAST student following the graphics design course. The logo symbolizes the energy and dynamism of youths and elaborates the representation of the council by the terms’ Kunsill Nazzjonali taz-Zghazagh.’ The winner was awarded a graphics tablet sponsored by KLIKK and the participants were awarded certificates.

In his concluding speech, Clyde Puli, Parliamentary Secretary for Youth and Sport, congratulated the KNZ’s initiative for setting up this Logo Competition as part of the rebranding process. He stressed that the rebranding should be taken up as a holistic and ongoing process aimed at strengthening the KNZ to be able to conduct its work more effectively. The Parliamentary Secretary congratulated the work of the council and its growing relevance to youth member organizations.

The Launch was followed up by an Extraordinary General Meeting, throughout which the KNZ raised a number of amendments to the statute as part of the rebranding process. Nine new member organizations have joined KNZ.

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