1 comment.FATTA members welcome Air Malta’s rebranded image
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FATTA said in a statement that it congratulates Air Malta Chairman Louis Farrugia and his board, CEO Peter Davies and his management team and all others involved in the design and choice of Air Malta’s rebranded image.
“The new image is fresh, contemporary and conveys the warmth and vibrancy of the Maltese Islands as a destination. The rebranding is an intrinsic and complementary feature of the airline restructuring programme where the real focus is about embracing the significant culture change necessary to operate viably in the current market.”
FATTA said that it is “pleased to note that the financial targets are being met notwithstanding the adverse circumstances in the fuel markets and the core tourism source markets, and augurs that the airline will continue to make steady and sustainable progress in the challenging road to recovery.”
I too think the new paint job on the planes is a vast improvement from the rather stuffy old version however as a recent traveller (yesterday) I would also like to see improvements in the quality of food offered (may be it would be best to discontinue this if it can’t be improved) and/or a bigger range of complementary drinks but more importantly more competitive pricing with better transparency of pricing on the website.