8 comments so far.Gozo product wins ‘Prodotto Eletto del Anno 2013’ of Italy
 Email item
|  Print item
|
|
Magro Brothers of Gozo have been busy over the past year or so developing a new product at its Xewkija facility – a novelty condiment made from a fusion of finest tomatoes and Balsamic vinegar.
The Company were informed earlier this year that the new product had won the prestigious award of the ‘Prodotto Eletto del Anno 2013.’ This very prestigious award is granted to products that distinct themselves in innovation, in what is already a sophisticated Italian market and following an intensive survey carried out with over 12000 Italian consumers. This award is also supported by the Ministero dello Sviluppo Economico.
This product development was commissioned by the DeNigris family who are world leaders in the balsamic vinegar industry in Modena, Italy. Founded in 1889, DeNigris is today a third generation company with a passion for the vinification of wine, fruit and balsamic vinegars.
The marriage of Magro Brothers and DeNigris came about when a DeNigris official approached Mr John Magro and proposed the creation of a specialised new product with the fusion of Mediterranean, sun-ripe tomatoes and balsamic vinegar – two perfect Mediterranean ingredients to make this exceptional adult condiment.
As an added requisite, DeNigris also wanted their new product to declare an IGP status (Protected Geographical Indication). This was made possible by having the Gozitan production facility acquire the required authorisation from the Italian Ministry of Agriculture to handle IGP balsamic vinegar with strict traceability procedures.
Magro Brother said that after months of intensive trials, in April 2012, the product was launched in Italy and today the Balsamic Ketchup is available from most of the leading Italian supermarket chains. The DeNigris export team have also been successful to make this product available in several overseas markets including USA, Canada, Brasil and Japan besides several other European countries.
John Magro flew to Milan ealier this month to attend the award giving ceremony with the DeNigris family members. When interviewed, Mr Magro thanked the DeNigris family for their trust in the Magro organisation and the opportunity to be a part of this exciting project.
Mr Luca DeNigris, expressed words of praise for the professional approach of the Gozitan team and for the enthusiasm and passion for good food presented by the members of the Magro family. “The Gozitan facility is very well known in Europe as an experienced and reliable sauce maker, and we are pleased to have chosen Magro for the development and execution of our Balsamic Ketchup.”
I looked on line and all the ads describe this as being made with Italian tomatoes! So where is the Gozitan input?
@ Colin Hamer
Mr. Hamer the Gozitan input is in the Gozitan company itself and its hard and dedicated workers. Where did you find that the tomatoes are Italian, can you indicate ?
The only Italian ingredient is the balsamic vinegar of Modena.
Is that the gratitude that you show to this Gozitan company which from such a small island had achieved an honour from Italy for its product ???
Sorry Peter I didn’t want to knock this product ….I was excited to see it but then when I searched it appears to be wholly Italian ingredients. I have found various sites including this http://www.italianfoodtradition.com/prodotto.php?c=121&b=2
That all refer to Italian tomatoes.
It is good to see a little guy punch above his weight but in this case the Gozo input needs to be emphasised.
@ Colin Hamer
If you compare the bottles there are some differences. That bottle you referred to was a product made by De Nigris before they commissioned Magro Brothers as a joint venture.
Mr. Hamer you are not knocking this product but you’re trying to Knock down the only Gozitan company and it’s workers that are making success internationally.
Peter ….I am not knocking anything or anybody I am merely querying the lack of clarity regarding the composition of this product which as a consumer I am entitled to do especially in the light of recent EU food fraud scandals. There was nothing in the original article that indicated that this product had previously been made solely of Italian products. I want to support Gozo, Gozitan, products, workers and business but in order to do so I need clarity of labelling.
I assume, Peter , that you are connected with Magro ….please don’t be paranoid about consumer criticism, support and educate your clients, like myself, I don’t want to be put down for questioning something that wasn’t clear.
Now that you lost your argument you are putting me on question ?
I have absolutely no connection with Magro and have never entered in his factory. I am only a blogger that till the birth of this website I always defended all that is not constructive criticism about my country.
If I am an irresponsible person I will throw doubt on you for whom you are talking because you began this argument and not me , but I will not throw doubts at anyone if I have no prove in my hands.
If you have any doubt about this product clarify yourself by contacting directly the company and not by throwing doubts on the media.
Peter ….I have had no argument to lose ….I don’t wish to be rude to you but easily could ….I made a fair comment ….I have been civil ….perhaps you need to learn how to identify the difference between a question asking for clarification and negative criticism. I will discuss things with reasonable people but clearly you don’t come into that category. Sad!
Mr. Hamer it seems that you have exhausted all your argument since you are evaluating mine as ‘rude‘ . Let’s settle the matter with a sincere handshake and have the readers to judge for themselves.
Bye.