In the European Union (EU), the proportion of individuals aged 16 to 74 having ordered goods or services for private use over the internet ("e-buyers") has continuously risen, from 30% in 2007 to 53% in 2015. According to Eurostat today, this means that the EU has exceeded its Digital Agenda target of 50% by 2015.

In September this year data the 2015 edition of the Consumer Scoreboard, said that consumers in Malta show a lot more confidence, with 94% of online shoppers having purchased, or accessed a product cross-border.

The top 3 countries for Maltese shoppers, for cross-border purchasing or accessing of products, are The United Kingdom, Italy and Germany.

In today`s report from Eurostat internet users who did not make any on-line purchase in 2015, 75% reported that they preferred to shop in person and 27% were concerned about payment security and privacy.

Most e-buyers in the EU seemed satisfied with their online purchases: 70% said they did not encounter any problem when ordering online. The most popular items bought over internet were clothes and sports goods (ordered by 60% of e-buyers), followed by travel and holiday accommodation (52%) and household goods and toys (41%).

These data come from a report issued by Eurostat, the statistical office of the European Union, and are part of the results of the survey conducted in 2015 on ICT (Information and Communication Technologies) usage in households and by individuals. The data are used to monitor several EU policies, in particular the Digital Agenda for Europe.

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