BOV Cardholders who use their BOV Card to pay for their shopping throughout this festive season will automatically be eligible to win back the amount they spend thanks to this year’s Christmas promotion launched by Bank of Valletta. All BOV Cards – Cashlink, Visa and MasterCard – are participating in this promotion that will run until the 31st of January 2008.

The promotion is being extended to both BOV Cardholders and Merchants. Cardholder’s become automatically eligible to participate in the lottery by effecting at least one purchase transaction by means of a BOV Card. On the other hand, Merchants will be required to effect at least 10 transactions through the BOV EPOS at their retail outlet.

Speaking about card usage during the Christmas period, John Pollacco Head of Card Services at BOV said, “This time of year is associated with shopping for Christmas presents and people normally increase their spending levels significantly. Through the BOV Cards Christmas promotion we are seeking to offer added value to our customers who choose the efficiency and convenience of paying with a BOV Card.”

Mr. Pollacco spoke about the advantages of paying with a plastic card. “Paying with a BOV Card eliminates the need to carry large amounts of cash. Moreover, a BOV Card is ideal for use locally and abroad particularly when shopping or dining out.”

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