Be the first to comment!Bank of Valletta rebranding Cashlink card to CashlinkMALTA
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The Cashlink (own-brand) debit card is being rebranded by Bank of Valletta as ‘CashlinkMALTA.’
The Bank said that the new branding is being accompanied by the launch of a fresh card design depicting a view of the Cittadella in Gozo set against an artistic rendition of the iconic eight-pointed Maltese cross.
It explained that to encourage the use of CashlinkMALTA at local retail outlets, the Bank will be offering reduced rates to merchants who accept the Card.
The Bank is also opening access to the card by offering other ePOS network operators the possibility to accept the card on their ePOS machines, further extending local accessibility.
“This initiative is one of a series of actions the Bank will be taking in order to promote digital payments, and is part of the Bank’s strategy to shift customers from the use of traditional cash and cheques towards easier, simpler, more modern and efficient methods,” said Ivo Camilleri, Executive for Electronic Banking.
Bank of Valletta cards bearing the new design will start being issued from the beginning of 2019, with the entire initiative being implemented throughout the year.
