‘Dream Malta Now…Visit Later’ is a promotional campaign launched on Friday by the Malta Tourism Authority aimed at future tourists.

The short video reminds potential visitors about the beauty that awaits them in Malta and Gozo once it becomes possible for people to start travelling again.

Produced in fourteen different languages, the campaign will be conducted primarily online and will be accompanied by a series of social media posts promoting the same message.

Minister for Tourism and Consumer Protection Julia Farrugia Portelli said that, “rather than halting all marketing and retreating completely from the scene, we devised a campaign, oriented towards different areas of interest, through which we aim to provide prospective visitors with a taste of the Maltese islands and entice them to visit at a later date.”

Deputy CEO and Chief Marketing Officer at the Malta Tourism Authority Carlo Micallef stated that “at the moment, we are conducting various inspirational campaigns in a number of countries with the aim of keeping Malta, Gozo, and Comino top of mind for those who will one day become future visitors to our islands.”

CEO of the Malta Tourism Authority Johann Buttigieg explained that, “one has to keep in mind that, as soon as the Covid-19 crisis is over, competition among tourism destinations will be fiercer than ever.”

Buttigieg added that, ” it is imperative that we are among the front runners when this occurs and that, together with our industry stakeholders, we can provide the best possible product to attract visitors to Malta as we were doing before the pandemic started.”

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