Benna fresh milk products are to rise in price for the second time this year with effect from next Friday, the 22nd of December. The 1 litre size will go up from €1.00 to €1.15.

Malta Dairy Milk Products, in a statement on Thursday, said that the adjustment in the prices of its fresh milk products “reflect the current significant increases in production and operational costs.”

The company said that over the past five years, it has been “dedicated to maintaining stable prices for its fresh milk products despite facing escalating costs in supplies, raw materials, and services.”

“This commitment was made amidst challenges posed by economic fluctuations, as the company absorbed mounting expenses to prevent their direct impact on the selling price,” the company said.

It added that, despite implementing various cost-saving measures, such as streamlining operations and optimising production processes, the significant increase in input costs has not been fully offset. The sustained rise in production and operational costs has reached an unsustainable point for the company’s operations.”

“After careful consideration,” the company said it “finds it imperative to adjust prices accordingly to ensure the Company’s sustainability while securing a favourable future for local farmers and its workers.”

A company spokesperson said “while it’s never an easy decision to adjust prices, it has become essential for us to maintain competitiveness and sustain the quality standards that our customers have come to expect. We sincerely appreciate the understanding and continued loyalty of our customers during this transition. Their support has been invaluable as we navigate these tough challenges.”

The adjustment in prices of fresh milk will be as follows:

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