L-Istrina BOV Piggy Bank Campaign 2024 has been officially launched by President Myriam Spiteri Debono, and Bank of Valletta CEO Kenneth Farrugia.

The concept of this year’s campaign is to use considerably fewer Piggy Banks while still involving all primary and secondary schools in Malta. The new reusable piggy banks will see the campaign creating much less waste while ensuring environmental awareness.

Bank of Valletta said that it takes its ESG commitment very seriously and is ensuring that the material used during this campaign is aesthetically pleasing while it safeguards our environment.

CEO Kenneth Farrugia recounted that this is the 21st consecutive year that Bank of Valletta and the Malta Community Chest Fund are organising the L-Istrina BOV Piggy Bank Campaign, and throughout these years, the funds collected by schoolchildren through the campaign and donations by the Bank have exceeded the €3 million mark.

President Spiteri Debono stated that, apart from the main aim of collecting funds for those in need, this campaign also helps in forming children’s characters embedding in them the values of generosity and altruism. Addressing the families and the educational mentors of students, the President encouraged them to explain to children the significance of their gesture of help, irrespective of how much they can contribute.

The funds collected through the campaign and “a generous donation” by Bank of Valletta will be presented during the live broadcast of L-Istrina on the 26th of December.

Photo: BOV

Permalink: L-Istrina BOV Piggy Bank Campaign 2024 launched