Vodafone to give GP enthusiast once in a lifetime experience

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Vodafone to give GP enthusiast once in a lifetime experienceVodafone Malta is giving all its Facebook fans the chance to win a once in a lifetime opportunity to witness this year’s Vodafone McLaren Mercedes unveiling ceremony of its Formula One MP4-25 car. The presentation of the car to the international media will be held in the UK on January 29, with the exact location of the ceremony to be announced soon. The winner will join established sports journalists and representatives from Vodafone Malta at the prestigious event, and will have flights, accommodation and transport covered. “We’re excited to be able, for the first time, to rope in a GP enthusiast from the public to the Vodafone McLaren unveiling event,” said Karl Galea Online Services Senior Executive from Vodafone Malta Ltd. “It truly is a unique experience and we’re hoping Formula One aficionados, as well as those aspiring to become sports journalists will participate eagerly. Last year’s happening was breathtaking, and culminated in the car unveiling by the team drivers, an informal chat with both Hamilton and Kovalainen and a chance to grab an autograph. We have no doubt this year’s event will be just as thrilling.”

Participating is easy. First, contenders need to join the Vodafone Facebook Fan Page. The second step is to post a 100 word review of this year’s Grand Prix season on the page and as a final step, get friends to ‘like’ the post. The winner will be announced on the 25th of January. Only reviews submitted before this date will be considered. The winning entry will be chosen by an internal judging panel. ‘Likes’ per post will contribute to 50 per cent of the votes in the short-listing process.

This year’s Vodafone McLaren Mercedes team sees the reigning world champion Jenson Button join 2008 champion Lewis Hamilton who will be embarking on his fourth consecutive season as a Vodafone McLaren Mercedes driver. The drivers will both be at the much awaited unveiling ceremony. The launch of the new Vodafone McLaren Mercedes car comes only a few days ahead of start of the official testing season in Valencia.

Vodafone’s association with Formula One demonstrates its ongoing commitment to the World Championship, a sport with a mass appeal and significant interest to Vodafone’s consumer and business customers around the world, including Malta.

Photograph shows Lewis Hamilton after the unveiling of the 2009 Vodafone McLaren Mercedes last year.

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