Air Malta have announced that their portal www.airmalta.com was given a clean health check endorsement from the European Union’s Commission in a report published last week after an 18-month EU-wide process to crack down on misleading advertising and unfair practices.

Air Malta’s portal was one of the few airline portals to meet all the standards of the heath check and give a commitment to maintain its webpage at this level. The process has thoroughly checked websites against a comprehensive 14-point checklist including clear pricing, availability of offers and fair contract terms.

Speaking about the results of this report Joe Cappello, Air Malta’s Chief Executive said,”Air Malta is very proud of this seal of endorsement from the EU. When we re-launched our portal in June 2007, and included an easy to use booking engine, we have continued to invest heavily in this medium.”

“Today we are also offering various services including hotel accommodation in Malta and abroad, car hire, travel insurance and free web-check. Other enhancements and services are in the pipe-line. Over the last year we have steadily increased ticket sales by 13% from this channel. Revenue has also increased and today 30% of it is being generated through this medium.”

After the process of verification Air Malta made a clear commitment to the Director General for Health and Consumer Protection and said, “as an EU airline dedicated towards ensuring the easy mobility of our passengers, Air Malta confirms its commitment to maintain the same high standards for our passengers when they book on our website in future,” added Mr Cappello.

“We have always maintained that our portal offers a simple and transparent method of payment without resorting to hidden charges. Today we have been given a clean bill of heath by the EU and we intend to continue working to maintain our high standards and fair price commitment to our customers,” concluded Cappello.

Permalink: EU Gives Air Malta’s Web Portal clean ‘Health Check’