Air Malta has launched its new website and upgraded its internet booking engine as part of wide-ranging initiatives to transform its digital ecosystem.

The airline said that the site is “optimised for a better user experience with components of personalisation depending on customer preferences, such as country of residence and preferred language.”

It explained that the website and booking engine are now fully integrated with the airline’s customer relationship management platform giving Air Malta a 360-degree view of its online customers that will assist it in offering personalised offers and best fares depending on previous purchases and booking preferences.

The redesigned website offers customers an array of increased capabilities and services that include features to plan holidays, manage bookings, check-in online and buy ancillary items including inflight menu products and boutique items that will be delivered on board.

The site also allows users to book car hire and hotel accommodation in Malta and throughout the Airline’s network through the Airline partners as well as holiday packages through ‘Air Malta Holidays’.

airmalta.com attracts around 5 million visitors every year. The website is available in seven languages (Maltese, English, German, Italian, French, Russian, and Dutch).

Air Malta said that the application of new technologies will facilitate future upgrades including a unified check-in experience, integration of the loyalty programme, online shop for ancillary products, a B2B portal and a mobile app.

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