The Malta Tourism Authority has launched the Malta Tourism Strategy until 2030, and the Minister for Tourism Clayton Bartolo said, will see the inclusion of Gozo as a distinct destination.

The strategy will be divided into 22 other targeted strategies which, through a long-term plan, reach 125 goals.

He explained that it will be based on the principles of quality, sustainability, tourism experience, connectivity efficiency, housing development management, human resource challenges, branding and digitisation.

These objectives should be reflected in 145 actions for Maltese tourism to recover and be sustainable, the Minister said.

To ensure the implementation of this document the Malta Tourism Observatory will be set up consisting of representatives from the Ministry for Tourism and Consumer Protection and the Malta Tourism Authority.

Also present for the launch of the Malta Tourism Strategy was the Chairperson of the Malta Tourism Authority Gavin Gulia and the Deputy Chairperson Leslie Vella.

The Tourism Minister said that various aspects of the strategy have already been implemented through the recovery plan launched in March this year.

He added that this strategy will be a ”contract with a people who have always looked at hospitality as a profound aspect of Maltese culture.”

“Our vision is for Malta to be a centre of tourism excellence. This is an ambitious goal, but we have no doubt that together we will be able to make it a reality, “said Minister Bartolo.

Photo by Alain Salvary

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