As part of Air Malta’s repositioning and goal to put customers first, the airline has announced plans for a complete overhaul of the Flypass frequent flyer programme.

“The new customer loyalty scheme, earmarked to be launched next summer, will aim at providing Frequent Flyers with a product that meets the needs of today’s customers. Flypass members will be provided with further information in advance of the changes to assure a smooth transfer of their account balances from the current system to the new one, the airline said.

Air Malta will be issuing a Request For Proposals (RFP) for the design and management of a new customer loyalty platform. The RFP aims to take advantage of new technological improvements available on the market.

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