Minister for the Economy and Industry Silvio Schembri has launched the e-commerce platform okmalta.com, a private sector initiative that will serve as a digital platform that brings together several local businesses which are envisaging the sale of their products and services online.

He welcomed the OKMalta initiative, saying that it “will serve as a solid platform for businesses, a collective which will continue to complement the existing market. Furthermore, I commend the proactivity you demonstrated when you immediately responded to the challenges emanating from the Brexit scenario – that although the British market has been popular in terms of online shopping, nevertheless in a moment of truth such as that of the pandemic, you have paid full attention to the Maltese market, and the recognition and appreciation you bestowed on it have been significant during this challenging period.”

He went on to say that a recent survey conducted by the Malta Communications Authority among e-commerce consumers, clearly demonstrates how most Maltese shoppers buy from both foreign and local websites, even if they want a variety of products.

“The survey shows that the use of local websites is gaining momentum and that, with the additional impetus provided, they are essential for strengthening businesses. Of the more than 700 correspondents, 58% buy online whilst 42% do not. Moreover, this survey looks at the frequency of online shopping, with 30% buying once a month, a substantial amount wherein the age is between 18 and 24 years. An interesting aspect that emerged from this survey is that the most common age for weekly online shopping is over 65, a scenario that suggests growth,” the Minister said.

“The local online market is gaining in popularity as, among others, it is using social media for advertising in an innovative way, it is using and seeking guidance tools, as well as showing a stronger commitment to becoming more familiar with this sphere, while at the same time sustaining its businesses,” said Minister Schembri.

Mark Bugeja, the owner of okmalta.com, said that through the website “we are paving a local online path for all sellers and businesses.”

Photo: DOI/Kevin Abela